Good Reasons to Refresh Your Online Presence
At a recent briefing IBM raised the idea that in any number of ways the Internet, Web—online computing—badly needs refreshing. Just look at what you are doing with online. Does it seem stale?
Consider this: the online experience now encompasses mobile, cloud, big data, social networking, and gamification. You probably didn’t deal with any of that when you initially got online. Then consider the devices connecting today, 15 billion mobile devices alone expected by 2015, estimates Cisco, plus the usual array of laptops, netbooks, desktops, thin devices. And who is connecting: Hispanics spent 5.15 billion through mobile devices this past holiday shopping season, according to Zpryme, a research firm. Did you get much of that?
Here are two more reasons the CFO might consider: online retailers may have lost $44.6B in 2010 due to online customer experience problems (Harris Interactive) or another—disengaged workers cost U.S. businesses as much as $350 billion a year (Gallup Research). It makes sense at least to revitalize the online experience for customers, workers, and partners. more





