Facebook’s Future?
There must be some serious teeth-grinding going on among Facebook executives today after their product received a lower customer satisfaction rating than the IRS’s e-filing program in the American Customer Satisfaction Index E-Business Report (see the survey results here). Larry Freed, president and CEO of ForeSee Results, which produced the report, noted that “privacy concerns; frequent changes to the website; and commercialization and advertising adversely affect the [Facebook] consumer experience.”
Not what Zuckerberg and Co. want to hear. But if they can get past the sting of being outclassed by the IRS, they can take some comfort in the fact that tax authorities worldwide may soon be among their most enthusiastic customers.
In the social-Web-addicted Philippines, President Benigno Aquino intends to make Facebook a big part of his new anti-corruption campaign. A common complaint among the nation’s businesspeople is that “criminals with links to corrupt officials too easily get away with smuggling and tax evasion because people are too scared to report them,” according to an AFP report. But now the government is planning to set up a website that will integrate with Facebook and other social networking tools to provide a safe place for citizens to tip off the authorities.
Sounds like an idea whose time has come, and not just in developing nations like the Philippines. Here in the United States, the IRS’s own troubled whistle-blower program could use a little help. ###








