Last month, I asked you if brand and reputational risk qualifies as a top strategic concern. A new survey suggests that it sure does.

A new survey from EisnerAmper, the country’s 15th largest public accounting firm, finds that reputational risks qualify as a top board concern. The survey polled 140 board members from public and private companies (31 percent of respondents serve on audit committees).

Other than financial risk, respondents were asked to identify risks of most concern; 69 percent identified reputational risk as their primary concern. Regulatory and compliance risk, which topped last year’s survey, was a close second at 61 percent. These concerns were followed by CEO Succession Planning at 55 percent and IT Risk at 51 percent.

“Protecting a company’s and a board member’s individual reputation has taken on heightened awareness,” reports EisnerAmper Partner Steven Kreit. “Reputation, together with the closely related concerns about IT, privacy, data security, and product or service failure are now a focus of many boards.”