Facebook IPO Makes Social Commerce Real
The highly anticipated Facebook IPO will have ramifications for all manner of businesses and how they operate. Just as the Google IPO in 2004 changed the search engine business, catapulting search engines into a major marketing driver and changing how companies spend for advertising and evaluate its effectiveness, Facebook’s IPO will confirm the arrival of social networking as a force in business.
Even before the Facebook IPO companies began capitalizing on social business. wiredFINANCE covered it here. The hoopla around the Facebook IPO will intensify the focus on social commerce no matter how the stock does.
The initial kick came last year with a Booz and Company study here. In that study Booz reports that one-third of companies already had a senior executive who is responsible for social media company-wide. Among companies that consider themselves best-in-class the figure jumped to 41%. What will the mega Facebook IPO do? more








