CFOs Have Reason to Worry About Social Media
The wisdom of a famous Boston politician—I don’t care what they say as long as they are talking about me—certainly does NOT apply to social media and today’s business organizations. To the contrary, according to a recent poll by Symantec, a data protection vendor, the typical enterprise experiences nine social media incidents with 94% suffering negative consequences including damage to their reputations, loss of customer trust, data loss, and lost revenue. What gets said about your organization on social media indeed matters.
According to leading research Gartner: by the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery.” That means enterprises need an information risk management governance strategy that specifically includes content created on social media.
The Symantec poll revealed that social media is pervasive within the enterprise, and CFOs have good reason to be worried. At a minimum the organization faces increased litigation costs and risks. And the costs aren’t trivial; the poll found social media incidents cost the typical company $4 million over past 12 months. more








