Finally Addressing Human Risk
On our annual canoe trips down the Guadalupe (close and charming), Devils (aptly named), Pecos (my favorite), and Buffalo (in Arkansas, yet surprisingly pleasant) rivers, I immediate sidle up to my buddy Russell whenever the thunder starts rumbling. Russell survived a lightning strike while rock-climbing in New Mexico many years ago, and I figure the odds of him getting zapped again are pretty much nil.
Of course, my figuring is completely wrong – which means I probably could oversee the vast majority of corporate natural disaster preparedness programs. My thinking is a prime example of the “Gambler’s Fallacy,” a misconception that recent events will affect future events. If I flip a coin and it comes up tails seven times in a row, what are the odds that the coin comes up tails on my eighth flip?
Before you answer that, answer me this: Why do so many business continuity management (BCM) programs suffer from Gambler’s Fallacy, denial, and other human psychology-related shortcomings? It’s a question that continues to frustrate and fascinate me, as I mentioned last month in the wake of swine flu’s official downgrade.
Happily, FM Global is extremely interested in addressing this question. more





